When you put them together in a room you feel as if they are from the same family or working for the same company. ![]() “The design teams and creative teams from Roger Dubuis and Lamborghini share the same goals: innovations that you push to the max, whether it’s materials, whether its mechanics, whether its movements on our side, or whether it’s the creative rendering of that arrangement. “You don’t have the Lamborghini logo on Roger Dubuis watches,” he said. Perrin says the company pride itself on creating partnerships based on creative and business compatibilities rather than marketing licensing collaborations. “So what he’s looking for is the beauty of the product and an emotional experience and that’s what we are doing with these two partnerships.”Ī Roger Dubuis gala dinner in Las Vegas attended by 200 people Roger Dubuis “A client who buys a watch for $100,000 to $600,000, could use that money to buy a villa or a yacht or a plane,” a company spokesperson said. It will be officially unveiled in January. The design is based on the Lamboghini sports car of the same name and the strap is embedded with rubber inlays from certified Pirelli winning tires from real races. The guests in Las Vegas were given a first look at the brand’s new Excalibur Huracàn Performante. For the Excalibur Aventador S, the engineers of both companies worked together to create a watch with design details from the Lamborghini luxury car. For example, for its Pirelli partnership, Roger Dubuis released the Spider Pirelli Automatic Skeleton featuring rubber inlays from certified Pirelli winning tires having competed in real races. In addition to actual experiences like the Lamborghini event in Las Vegas, the company tries to create experiences within its products. ![]() During the event the company released a U.S.-only version of the Excalibur Aventador S blue timepiece with a red Alcantara strap. It included a gala dinner for about 200 people at the “Keep the Memory Alive Center,” building designed by Frank Gehry, and a day at the Las Vegas Motor Speedway where guests had the opportunity to drive Lamborghini race cars. Recently, the company held an event for VIP collectors and retailers in Las Vegas highlighting its partnership with Lamborghini. Providing special experiences is an important part of Roger Dubuis’ relationship with its clients. around the track at the Las Vegas Motor Speedway Roger Dubuis “You don’t have to be a guy or an engineer to like complicated movements.”Ī select group of Roger Dubuis clients and retailers were able to drive Lamborghini sports cars. While the bejeweled Velvet line is the main reason for attracting women to the brand, he also says there is segment of its female clientele who are attracted to the high complications and designs of the men’s watches. I don’t know if Roger Dubuis had this in mind at the time, but about 15 to 20 percent of our business is with women.” Perrin says the line “is an incredible success. ![]() The Velvet line for women has a case that’s between a round and tonneau shape. The company has produced three versions of this timepiece featuring different interpretations of the legendary British story since 2013. For example, you would be hard pressed to find a watch as ornate as its Excalibur Knights of the Roundtable models. Perrin calls it “haute horlogerie with a twist.” This twist may include the use of innovative materials, cutting edge technology, engineering advancements, its motorsport racing partnerships with Lamborghini Squadra Corse and Pirelli tires, its unique case designs and the unconventional themes of its watches.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |